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You look where they look | User Experience Strategy, Usability Testing, Eye Tracking – UsableWorld

You look where they look | User Experience Strategy, Usability Testing, Eye Tracking – UsableWorld

Did you know that the images of faces that capture people’s attention can be used to guide people around a website or an ad? I thought it was obvious! However, when I was representing Objective Digital atad:tech Sydney 09 last week I mentioned it to people, and they were amazed! I realised it was worth posting about it!