---
title: "You look where they look | User Experience Strategy, Usability Testing, Eye Tracking – UsableWorld"
description: "Werbeagentur Wegberg"
url: "https://www.digital-noises.com/en/you-look-where-they-look-user-experience-strategy-usability-testing-eye-tracking-usableworld/"
canonical: "https://www.digital-noises.com/en/you-look-where-they-look-user-experience-strategy-usability-testing-eye-tracking-usableworld/"
type: "WebPage"
date_published: "2014-07-09T08:07:54+02:00"
date_modified: "2014-07-09T08:07:54+02:00"
author: "florian"
locale: "en_US"
---

# You look where they look | User Experience Strategy, Usability Testing, Eye Tracking – UsableWorld

Did you know that the images of faces that capture people’s attention can be used to guide people around a website or an ad? I thought it was obvious! However, when I was representing [Objective Digital](http://www.objectivedigital.com/) at[ad:tech](http://www.ad-tech.com/sydney/adtech_sydney.aspx) Sydney 09 last week I mentioned it to people, and they were amazed! I realised it was worth posting about it!